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Bibliografia essenziale
Jason I. Miletsky: Principles of Internet Marketing:
New Tools and Methods for Web Developers (Web
Technologies), 2009
Eric Butow, Rebecca Bollwitt: Blogging to Drive
Business: Create and Maintain Valuable Customer
Connections, 2010
Ian Lurie: Conversation Marketing: Internet Mar-
keting Strategies, 2006
Gary Vaynerchuk: Crush It!: Why NOW Is the
Time to Cash In on Your Passion, 2009
Idil M. Cakim: Implementing Word of Mouth Mar-
keting: Online Strategies to Identify Influencers,
Craft Stories, and Draw Customers, 2010
Charlene Li and Josh Bernoff: Groundswell: Win-
ning in a World Transformed by Social Technolo-
gies, 2008
Robert Scoble and Shel Israel: Naked Conversa-
tions: How Blogs are Changing the Way Busi-
nesses Talk with Customers, 2006
Amber Mac: Power Friending: Demystifying Social
Media to Grow Your Business, 2010
Chris Brogan: Social Media 101: Tactics and Tips
to Develop Your Business Online, 2010
Jim Sterne: Social Media Metrics, 2010
Rawn Shah: Social Networking for Business:
Choosing the Right Tools and Resources to Fit Your
Needs by Rawn Shah, 2010
Bibliografia essenziale