96
Erik Qualman: Socialnomics: How Social Media
Transforms the Way We Live and Do Business,
2009
Brian Solis: The Art and Science of Blogger Rela-
tions , 2009
Debbie Weil: The Corporate Blogging Book: Ab-
solutely Everything You Need to Know to Get It
Right, 2006
Tamar Weinberg: The New Community Rules:
Marketing on the Social Web, 2009
Paul Gillin, Geoffrey A. Moore: The New Influ-
encers: A Marketer’s Guide to the New Social
Media , 2007
David Meerman Scott: The New Rules of Marketing
and PR: How to Use Social Media, Blogs, News Re-
leases, Online Video, and Viral Marketing to Reach
Buyers Directly, 2010
Shiv Singh: Social Media Marketing For Dummies,
2009
Brian Solis: Engage: The Complete Guide for
Brands and Businesses to Build, Cultivate, and
Measure Success in the New Web, 2010
Brian Solis and Deirdre Breakenridge: Putting the
Public Back in Public Relations: How Social Media
Is Reinventing the Aging Business of PR, 2009
Bibliografia Essenziale